ANALISIS STRATEGI PEMASARAN PADA PT PEGADAIAN (PERSERO) CABANG SAKRA

Abstract

This research aims to find out how the Trusted Product MarketingStrategyin An Effort to Attract Customer Interest and to find out whether the marketingstrategyimplemented by the sakra Branch Sharia Pawnshop can increase the number ofcustomers. This type of research is field research with a qualitative approach. Thedatasource in this study consists of primary and secondary data obtained frominterviewswith Managers and Employees at sakra Branch Sharia Pawnshop, and documentationandsourced from literature research in the form of reading books and other sourcesrelevant to this research. This study resulted in the following findings: First, themarketing strategy used by sakra Branch Sharia Pawnshop using 4Pstrategies: Products, Price, Place, and Promotion. Second, the marketing strategy that has beencarried out by sakra Branch Sharia Pawnshop was able to attract customer interest and increase the number of customers. This is evidenced by the increase in the number ofcustomers of trust products from 2021-2024.