PERAN PROMOSI UNTUK MENINGKATKAN JUMLAH KUNJUNGAN WISATWAN (Studi Kasus Pada Objek Wisata Di Desa Sade Lombok Tengah)

Abstract

The purpose of this study was to determine the efforts of managers in increasing the number of tourist visits and to determine the supporting and inhibiting factors of promotional efforts in increasing the number of tourist visits to the Sade Tourism Village, Central Lombok Regency. The research method used was a qualitative descriptive method, data collection through observation, interviews and documentation. The results of this study show promotional efforts by managers in increasing the number of visits, namely: through online marketing. While the driving factors for promotional efforts at Singapore Waterpark include: social media, the lifestyle of people who need recreation and the legality of establishing tourism. In addition, the inhibiting factors for promotional efforts include: weather, facilities, and not all people have social media.