Sosialisasi Sertifikasi dan Labelisasi Halal Untuk Meningkatkan Pemasaran pada UMKM Kopi Sajang di Kecamatan Sembalun, Kabupaten Lombok Timur

Abstract

Empowering MSMEs is one of the strategic efforts in anticipating the future economy. The government continues to strive to encourage Indonesia to become a producer of halal products. The JPH Law also explains the consequences for business actors who have not carried out halal certification, so that the product must be labeled as not halal even though the product is made from halal ingredients. UMKM Kopi Sajang is one of the UMKMs producing coffee with various variants. Currently Kopi Sajang is experiencing difficulties in developing its business, especially to market products on a wider scale due to the lack of permits it has, therefore the solution offered is socialization and assistance in applying for halal certification. Sajang Coffee MSME products. The method used is as follows: Providing outreach regarding the importance of halal product standards, Islamic sharia provisions related to JPH (Halal Product Guarantee) and Halal Product Process (PPH); 2) provide information related to the creation of a Halal Guarantee System Manual (SJH); 3) provide assistance in the process of applying for halal product certification. Socialization is carried out directly at the Sajang village office, assistance is carried out periodically until Sajang Coffee MSMEs receive halal certification.