SOSIALISASI UMKM PENTINGNYA PENGGUNAAN LABELING, PACKEGING SEBAGAI DAYA TARIK PEMBELI DI DESA JELANTIK

Abstract

Jelantik Village is a village located in Jonggat District, Central Lombok Regency, West Nusa Tenggara Province. In this village, especially in Dangah Hamlet, there are producers of traditional snacks which are produced by the community in each resident's home. In principle, the community as MSMEs produces snack products and sells them directly to the market, either the daily market or the weekly market in Jelantik Village. To increase the purchasing power and attractiveness of the community as consumers towards the products marketed by MSMEs, through service carried out in Jelantik Village, Jonggat District, Central Lombok Regency. In this village, in several MSMEs there are many products that do not have labels on the packaging of the products being sold. Considering the important role of labeling in packaging, this community service program will focus on outreach programs and assisting MSMEs in making labeling and packaging. Therefore, the aim of this community service program is to help MSMEs to further develop their businesses in terms of packaging and creating logos to attract buyers and make their products better known on the market. This activity is expected to have a positive impact on MSME players apart from increasing partners' knowledge in product labeling as well as having new packaging and attracting consumers, so that in the future it is hoped that MSME players' products will become better known in the market thereby increasing sales.