SOSIALISASI DAN PELATIHAN PACKAGING PADA UMKM DI DESA SAJANG KABUPATEN LOMBOK TIMUR UNTUK MENINGKATKAN DAYA JUAL PRODUK

Abstract

Packaging is one part of a product's marketing strategy in order to increase competitiveness and increase sales. The packaging socialization and training held in Sajang Village aims to provide understanding and assist MSMEs, especially Sajang coffee products, in increasing the attractiveness and selling value of their products so that they can be accepted by consumers. The result of this packaging outreach and training activity is to provide insight into innovative, attractive and contemporary packaging so that the products sold look more attractive and different from similar products. For example, packaging using boxes can be added or combined with ribbons, logos, thank you labels or seal stickers on product packaging. After holding this packaging socialization and training activity, it is hoped that it will provide benefits for MSMEs in Sajang village to increase their innovation and creativity in choosing the right packaging for their products so that the products sold are able to compete in the market and increase consumer appeal