PENDAMPINGAN MENINGKATKAN PENJUALAN PRODUK UMKM MELALUI PEMANFAATAN MEDIA DIGITAL PADA KWT BERIUK GIRANG KABUPATEN LOMBOK TENGAH

Abstract

This community service was carried out in Jelantik Village, Central Lombok Regency with the target community, namely business actors of the TBeriuk Girang Women's Farmers Group (KWT), Jelantik Village. Based on the results of observations, the problems encountered were a decrease in orders and income from this business. Marketing that is still conventional, a lack of understanding in marketing digital-based products, and not being able to properly record financial transactions (bookkeeping) are making it difficult for KWT Tunjung Mesari to recover during this pandemic. The community service programs that have been carried out include training to market products via social media, as well as training to record bookkeeping via the digital platform "BukuKas". The main goal of the program

This community service is to increase sales of business products. The methods used are training, design and discussion methods. The targets to be achieved from this community service program are that business actors can understand and apply social media well in marketing products, business actors have business logos and packaging labels to attract more consumers, and business actors can understand and apply the digital platform "BukuKas ” properly in carrying out bookkeeping records