PENGEMBANGAN BRANDING PRODUK ANYAMAN KETAK DESA MASMAS KABUPATEN LOMBOK TENGAH

Abstract

Online marketing or "Digital Marketing" is a marketing method that is currently developing. Mastery of this technology can increase the turnover and product sales of Micro, Small and Medium Enterprises (MSMEs) even more widely, because it can reach in all directions and even across countries. However, only a few MSMEs in Banyu Urip village, West Lombok Regency can use it. This training aims to train MSMEs in Banyu Urip village to be able to market their products online using the digital market "Marketplace". The methods used in this training are exposure and simulation. At the end of the training session, all MSMEs can create digital marketing accounts on "marketplaces", social media both Facebook and Instagram and understand how to sell online.