PENDAMPINGAN PROMOSI DAN PENGEMBANGAN KUALITAS PRODUK UMKM DI DESA SANTONG

Abstract

This program aims to improve the product quality and promotion of banana chips and coffee MSMEs in Santong Village. The program methods used are observation and interviews with MSME owners. The program results show that MSMEs are still using staplers as product packaging tools, which can affect product quality and consumer safety. Therefore, the KKN team took the initiative to provide plastic sealing machines for packaging and create logo stickers and product banners to improve product quality and promotion. The provision of plastic sealing machines and creation of product logo stickers is expected to help improve product quality, consumer safety, and product image, as well as increase MSME income and the welfare of the surrounding community.