ANALISIS PENGARUH DISKON, PROMOSI, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA APLIKASI SHOPEE PADA MAHASISWA UNIVERSITAS PENDIDIKAN MANDALIKA PRODI MANAJEMEN ANGKATAN 2021

Abstract

This research was conducted to find out how much influence Discounts, Promotions and Consumer Trust have on Purchasing Decisions among Shopee Application Users among students at the Mandalika University of Education Management Study Program Class of 2021. This research uses multiple linear regression analysis methods to verify the influence of Discounts, Promotions and Consumer Trust which influence Mandalika Education University students' decisions in purchasing products on the Shopee application. The data used is primary data obtained from distributing questionnaires to 60 respondents. The results of this research show that there is a significant positive influence of discounts on purchasing decisions for Mandalika Education University students who use the Shopee application. There is a significant positive influence of promotion on purchasing decisions for Mandalika Education University students who use the Shopee application. There is a significant positive influence of Consumer Trust on purchasing decisions among Mandalika Education University students who use the Shopee application. There is a significant positive influence simultaneously on discounts, promotions and consumer trust on purchasing decisions among Mandalika University of Education Management Study Program Class of 2021 students who use the Shopee application