SOSIALISASI KEWIRAUSAHAAN EKONOMI BERBASIS DIGITAL PADA UMKM UNTUK MENINGKATKAN KESEJAHTERAAN DI DESA JAGO KABUPATEN LOMBOK TENGAH

Abstract

This community service is entitled socialization of digital-based economic entrepreneurship in MSMEs to improve welfare in Jago Village, Central Lombok Regency. This activity aims to improve digital literacy and technology-based entrepreneurial skills, especially for Micro, Small, and Medium Enterprises (MSMEs). This program includes socialization, training, and practical assistance related to the use of social media, e-commerce, and digital advertising strategies as a means of business development. The method used is participatory, actively involving the community in every stage of the activity. The activity begins with preparation, then socialization and The results of the program show an increase in understanding of MSME actors about digital technology and the ability to use digital platforms to support their businesses. This program has also succeeded in creating a sustainable digital-based entrepreneurial ecosystem, so it is expected to be able to improve the economic welfare of the community, especially MSME actors in the target area. With this success, this program is expected to become a model for empowerment and development of MSMEs in digital-based communities that can be applied in other areas.