SOSIALISASI KEWIRAUSAHAAN BERBASIS DIGITAL PADA REMAJA UNTUK MENUMBUHKAN SEMANGAT MENJADI WIRAUSAHAWAN MUDA

Abstract

This community service entitled socialization of digital-based entrepreneurship for teenagers to foster the spirit of becoming young entrepreneurs aims to improve digital literacy and introduce entrepreneurial skills for teenagers. This program includes socialization, training, and practical assistance related to the use of social media, e-commerce, and digital advertising strategies as a medium for entrepreneurship. The method used is participatory, involving participants actively in every stage of the activity. activities begin with preparation, then socialization and assistance in the use of digital media for entrepreneurship. The results of the program show an increase in adolescent understanding in the use of digital technology so that participants are able to apply various entrepreneurial techniques and digital marketing that have been learned, so that it has an impact on the desire and enthusiasm for entrepreneurship to increase and can start a business and encourage the formation of an independent and sustainable digital entrepreneurship ecosystem in the target environment.