EDUKASI KEUANGAN DAN DIGITAL MARKETING PADA DESA JEMBATAN KEMBAR TIMUR, LOMBOK BARAT

Abstract

The Community Service Program (KKN) titled “Financial Education and Digital Marketing in Jembatan Kembar Timur Village, West Lombok” was carried out to improve the community’s financial literacy and marketing capabilities. The work programs included financial management education for housewives and farmers, education on physical and digital gold investment through Pegadaian, education on safe and fast access to capital, digital marketing outreach for brick-making businesses, and initiatives to build saving habits among children. The activities were conducted using a door-to-door method, allowing the information to be delivered directly and tailored to the specific needs of each resident. The results showed increased community understanding of financial management, safe investment options, the use of Pegadaian services, and basic digital marketing skills. In addition, the saving program for children positively influenced their early financial behavior.