KAJIAN POTENSI TAMAN KOTA SEBAGAI OBJEK WISATA KOTA ( STUDI KASUS PADA TAMAN KOTA DI KOTA MATARAM )

Abstract

The purpose of this study is to examine the potential of city parks and gardens in Mataram City as alternative tourist attractions for urban tourism as a tourist attraction in Mataram City. This type of research is qualitative research, data collection methods are observation, interviews, literature studies, and documentation. The data sources in this study are primary data obtained through interviews and observations in the field, and secondary data obtained through literature studies. Data analysis in this study is qualitative descriptive data analysis. The results of the analysis of urban tourism potential in Mataram City are: in addition to the availability of city parks, there are also other tourist attractions that can be used as tourist centers such as the West Nusa Tenggara Governor's Office, Sanggareang Park, Udayana Park, Selagalas Park, Mayura Park, Mataram Maritime Monument, Bumi Gora Monument, West Nusa Tenggara State Museum, Rembiga culinary tourism area, Hubbul Wathan Islamic Center Grand Mosque, Meru Temple, Bintaro Tomb, Vanham Tomb, Loang Baloq Restaurant, Lombok Picentrum Mall (LEM), Mataram Mall, Transmart Carrefour Mataram, Mataram Craft Center (MCC), Cakranegara Market, Cakranegara Fruit Arena, Karaoke Place, Old Town Area, Loang Baloq Beach Area, Gading Beach, Ampenan Beach, Cukli Crafts in Rungkang Jangkuk Mataram City, Sekarbela Pearl Glitter in Sekarbela Village.