PERAN SUMBERDAYA MANUSIA DALAM PENGEMBANGAN OBYEK WISATA BUDAYA DI KABUPATEN LOMBOK TENGAH ( STUDI KASUS DESA WISATA SADE )

Abstract

This study aims to analyze the role of human resources in the development of cultural tourism in Central Lombok Regency in Sade Tourism Village which is a tourist village that still maintains local wisdom or culture of the Sasak Tribe. while maintaining the potential of cultural tourism such as Traditional Houses, Ikat Weaving, Carving Art, Peresean Art, Gendang Beleq Art. The method used in this study is the historical research method in an effort to obtain data and facts in the field. Based on the results of this study, the role of human resources as a key factor in the success of realizing the development of cultural tourism in Central Lombok Regency. The role of human resources as a driving force for the tourism industry, creators of tourism industry products, and as determinants of the competitiveness of the tourism industry. This can be realized through tourism education and tour guide training that must be possessed by the community, especially those in tourist areas to develop cultural tourism in the Central Lombok Regency area, because through these activities it will further improve the quality, performance and results obtained to be better. Therefore, the role of human resources greatly supports the success of the development of cultural tourism in Central Lombok Regency with the competencies they have, so that cultural tourism objects in Central Lombok Regency become more attractive tourist destinations and have unique benefits for people in tourist areas as a means of earning income so that community welfare will also increase.