PEMBERDAYAAN PELAKU UMKM DI DESA TEGAL MAJA KABUPATEN LOMBOK UTARA MELALUI SOSIALISASI DIGITAL MARKETING

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the community economic activities that are widely developed, including in rural areas, due to the fact that these MSMEs make a significant contribution to many aspects of the economic sector, including local to national economic growth. Tegal Maja Village, Tanjung District, which is a buffer village in the center of North Lombok Regency, is one of the villages that has various types of MSMEs running. There is a need to empower community MSMEs, one of which is by holding MSME socialization through digital marketing. By holding socialization activities for MSMEs using digital marketing in Tegal Maja Village, this is a form of utilizing digital technology "which aims to provide empowerment to MSME players regarding the importance of digital-based marketing in this day and age. Apart from increasing competitiveness, digital marketing is also useful for increasing marketing reach, which is of course difficult to do when using conventional marketing tricks. The results of this activity show a tendency for higher enthusiasm, as well as an increase in understanding of MSME actors in Tegal Maja Village regarding digital marketing concepts and techniques, such as creating interesting content and using social media. This activity is expected to have a sustainable impact on business development and community welfare in Tegal Maja Village.